Royal Ascot 2022 - The Value Machine Special

Your Route to Profit and 'Bragging Rights' at the Royal Meeting

If you know what you are doing, Royal Ascot offers one of the very best opportunities to take advantage of the bookies.

Most people don't, they lose money at Royal Ascot.

Huge fields and gigantic over rounds make it one of the bookies' favourite meetings of the year and a minefield for unwary punters.

And, naturally, there’s no shortage of 'tipsters' out there claiming that they’re in the know and promising riches if only you’d follow them in.

We’ve all been promised the earth - and been disappointed many times.

These days most people have seen enough to take it all with a pinch of salt and a side order of scepticism.

But that still leaves you with a dilemma to navigate:

How do you make a profit at Royal Ascot?

Well, I’m not going to promise you a profit - nobody can, if they are being honest.

However, I don’t even think that’s the right question to be asking.

Better questions are:

How do I ensure that every bet I place is at a value price?

How do I make sure I'm getting the best of it rather than the bookie?

Anything beyond getting that right is in the lap of the gods.

But I've got some good news for you.

The truth is, if you know what you’re doing, the bigger meetings are the very best time to take advantage of the bookies.

The huge liquidity in the markets is an invaluable indicator of where the value lies (if you know how to interpret them accurately!).

Not only that...

In their quest to snaffle more than their fair share of the Royal Ascot pie, the bookies are forced to offer all manner of crazy concessions and bonuses to attract business.

Their difficulty is our opportunity.

Quite literally.

The performance of my Festival Value Service at Royal Ascot over the last 10 years is an excellent indicator of what an opportunity it is.

The table below shows full performance:

When you consider that my normal, long term return on investment is in the region of 10%, it's clear that Royal Ascot represents an unusually profitable opportunity!

I thought this year though that I would do something slightly different.

Rather than open up my Festival Value Service for Royal Ascot, I thought I would open up short term access to my Value Machine software.

With The Value Machine, you get completely unfettered access to the exact same value finding methodology used by The Festival Value Service alongside the flexibility of customisable value finding software that's available exactly when you are.

So, you can choose to set it up to completely replicate the selection criteria and timings of The Festival Value Service

Or, for example, if you only like betting short prices with a high strike rate, you can choose maximum and minimum price selections that the Value Machine will scan for.

Or if you can't bet with Ladbrokes say, set up The Value Machine to exclude selections that are only available at a value price with Ladbrokes.

Or, if you are only available at certain times, set it up to send you selections at a time convenient to you.

It really is completely customisable to your own preferences.

As I’ve said, I don’t normally open up access to The Value Machine for shorter periods than a month.

I firmly believe that a longer-term view is needed.

However, Royal Ascot is absolutely dripping with opportunity and The Value Machine is the perfect edge-finding tool to help us take advantage.

And, because I wholeheartedly believe in The Value Machine (and that once you’ve tried it, you’ll want to keep hold of it!), I’ve structured this offer in such a way as to make it a no-brainer to give it a try.

Here's the offer:

Get access to The Value Machine for the next 7 days March (including Royal Ascot and every other UK meeting/race in that time) for just £27.

Then, if you decide you wish to continue using The Value Machine after Royal Ascot, I will knock that £27 you've paid off the price of the subscription you choose.

Even better, if you decide to fully commit and go for the annual subscription, I will knock double the Royal Ascot £27 cost off your annual subscription price.

So there you have it, I think it's a very, very fair offer!


  • Access to The Value Machine (with all its super profitability, customisability, flexibility and personalisation)
  • Bet at as many (or as few!) meetings as you like for the next 7 days (including Royal Ascot of course)
  • All for the no brainer price of just £27

PLUS!! If you decide to keep hold of The Value Machine beyond Royal Ascot

  • Stay on for 1 month or more - You'll effectively get to use The Value Machine during Royal Aascot for free, as I knock the £27 you paid off the cost of any subscription you choose
  • Stay on for 12 months - You'll effectively get me to PAY YOU for using The Value Machine during Royal Ascot as I knock £54 (that's double what you've paid me!) off the cost of an annual subscription.

This is a sweet deal, so I’m limiting spaces to just 40. I expect them to go quickly. If you want in, I'd be quick about it.

At the absolute latest I will be closing the offer down at 11am tomorrow morning.

As always, whatever you decide, I wish you the very best.

Be lucky,

The Value Machine