The letter below this box was written for the initial launch of The Value Machine in September 2016. That launch offer proved so popular that I was forced to close to new members within 4 days.

Since that time The Value Machine has gone from strength to strength and has received some incredible feedback including:

"I think the selections hit the mark, 49.5 points up in two days !!"

"Yep, nice programme started 6th Oct and currently just over 70 points up"

"6 winners from 16 selections including a 16/1 and a 10/1 for about 36 points profit"

"First of all just to say that I love this software. Last count I was 212 points up after starting on 30th September. It's really done the business so far."

"A quick update on my results using the Value Machine since 4th October (spreadsheet attached): Bets 1469, Wins 341 - £20 stakes resulted in £4334.80 clear profit and an ROI of just under 15%. Well done to all concerned!"

" The Value Machine has given me over 6000 euros in one year! Thanks a lot Kieran!"

I think it's safe to say those are some very happy members!

Everyone's results will differ depending on the settings they use for the software but as an example, I ran a couple of automated tests with the software between May 2019 and Jan 2020 and if you had been running 4 value scans a day and backed all selections at any price you would have returned a very nice profit of: +1077.95 points using BOG bookmakers

If you are a little more risk averse, you might have decided to back only shorter priced selections (7/4 to 5/1 for example as my Precision Value customers do) and you would have made a profit of: +344.63 points using a much smaller bank

The service is generally available to new members but I'm opening it up again briefly for Profitable Betfair Strategies readers for a brief period and for a set number of memberships. I reserve the right to close this offer early if target numbers are hit. At the very latest the offer will close in 7 days

Best of all, I am offering a substantial discount on the usual price of a subscription as a special offer for PBS members. Here's the deal:

Sign up for 1 month - get a 10% discount on the usual monthly price of £67.40
Sign up for 3 months - get a 20% discount on the usual 3 month price of £176.40
Sign up for 12 months - get a 30% discount on the usual annual cost of £497

On the annual subscription, that discount is worth close to £150!

So, have a read of the letter, watch the video and sign up if you think it might be for you. If so, contact me urgently on and I will send over payment options. You can do it safe in the knowledge that we offer a full, no quibble 30 day money back guarantee if you are unhappy for any reason.

Thank you for your interest!

You don't need to know anything about horses to smash the bookies with this push-button simple, use anytime, anywhere, profit pumping machine...

Finally, you can join the select group who've netted £5,314,215 from these covert value bets over the past 5 years

Dear Value Seeker,


I believe what you are about to read will revolutionise your betting forever and help you start to make the income you’ve always dreamed about.

I believe it has the power to turn you into a profitable punter at the click of a button.

But, first, let me tell you a little about how I got to this point and why I’m qualified to make these bold claims.

My name is Kieran Ward and I'm a professional punter, blogger and tipster. I’ve been toiling at the coalface of professional betting for close to 20 years now and for the last 8 I’ve been online writing about what I do alongside running one of the most profitable tipping services in the country (quite possibly the MOST profitable!).

And you know what?

I absolutely love what I do.

I’m in a very privileged position.

I make a great living.

I don’t answer to an idiot boss.

I have no endless commute

I get the true joy that comes from generating my own income and living by my wits.

Best of all, I get to help other people make money from their betting every single day.


That gives me a lot of pleasure!


However, I mustn’t kid myself. Or you.


Things weren’t always as good as they are now.


I spent the first 15 to 20 years of my gambling odyssey as a clueless gambler.

If you saw the video I released last week, you’ll know that in my ‘wilderness years’, I lost more than £50,000 betting on horses and buying the garbage that’s peddled as tips and systems by the many unscrupulous types out there.

There is a ton of B***S*** being sold and I bought more than my fair share of it!

  • Dodgy tipsters
  • Hopelessly flawed systems
  • Out of date trading manuals

I guess I’m not the only one who’s been suckered by these shysters. You’ve probably done something similar yourself.

I spent years chasing the dream of making my living from betting – and not even coming close!

There were many occasions where I nearly gave up.

In fact, I was forced to give up a few times while I replenished my coffers doing whatever mind numbing, tedious job I was suffering through at the time.

What kept me going was the knowledge that THERE WERE PEOPLE OUT THERE LIVING MY DREAM – earning their living solely from betting and not having to put up with a job in the workaday world.

And I realised something else early in my search.


My losses were the price of my education.


Every loss and wrong turn I took, moved me one step closer to the things that do work and one step closer to achieving my dream.

That realisation made me persevere, made me plough on when all logic told me to quit.

And eventually, my efforts began to pay off.

I learnt the key aspects of making my betting pay – discipline, a plan, record keeping, a betting bank. Betting like it’s a business not a hobby.

It’s not the glamorous stuff  but it's more than half the battle.

As the lessons began to sink in, things slowly improved - I was no longer losing money hand over fist. – in fact, I wasn’t losing money at all after a while.

However, my real eureka moment came when I finally grasped the importance of VALUE.

Most of the tipsters out there are in the “find a winner at any price” camp. And sure, if you have a 100% win strike rate that’s a great camp to be in!

Unfortunately, nobody does.

The truth is, that to make consistent long term profits, you have to be consistently backing horses at a bigger price than their true chance of winning the race.

That’s value betting.

For me, it was a life-changing realisation, without value there were no long-term profits.

You won’t get the winner every time, or even most of the time, but as long as you’re getting your bets on at bigger prices than they truly should be – you’re guaranteed to make money in the long term.

These profitable ‘value betting opportunities’ occur when the bookmaker has plain “got it wrong” and is offering far too big a price.

And the good news is, that occurs a lot more often than you might think – the odds compilers are not infallible. How can they be? They have to price up every single runner in every single race.

Over the years...


I’ve become expert at spotting when the bookies have made a mistake.


It’s that expertise which finally enabled me to realise my dream and make my living from betting.

Furthermore, it’s that expertise that has enabled me to run The Morning Value Service for more than 5 years now and ensure that it is among the most profitable (if not the most profitable!) tipping service in the country.

I know I’m tooting my own flute a bit here but it’s not without justification! Let’s look at the evidence:

The Morning Value Service (my main service which includes every single tip I give) has produced the following profit to advised prices since it first opened it’s doors in July 2011.

Performance  correct up to and including 03-09-16. Performance based on 1 pt level stakes win bets at advised prices with BOG and r4 applied where applicable. All bets proofed to geegeez and Secret beting Club since the very beginning and to race Advisor since they started proofing in early 2013


Those are pretty astounding figures and I don’t know of any other service which can back up its claims with more than 33,000 bets across more than 5 years!

Let's bring those numbers into the real world:


If you’d backed selections to conservative £20 stakes, you’d have turned a tax free profit of £70,856.20 at an average of £1142.83 per month



Backing at £50 stakes you’d have made an exceptionally life enhancing £177,140.50 at an average of £2857.10 per month.



The graph below shows growth of a £5,000 bank betting level stakes of £20 a point



As an indication of just how powerful these bets have been, I calculated just how much money has been physically drained from bookmakers coffers over that 62 month period.

I average 75 members across my three services and I’m guessing that they bet an average of £20 per selection. That adds up to £1500 being wagered on every single one of my tips by customers (that’s doesn’t include what I bet on each one J)

It’s fairly simple maths:

£1500 a point multiplied by 3542.81 points equates to a staggering




taken from the bookies at a rate of more than £1 million a year by my small group of followers


I think it's safe to say I know my onions ( or my horses rather!)



Here’s what just a handful of those members have said about the service over the years


Member Testimonials

“Just for your interest, since joining in mid-April I have made £3658 profit. I only bet £10 win per horse, with £10 e/w on the "of interest" horses. I use Stan James or Ladbrokes, usually later in the morning, and I don't search for best prices (not enough time). I do make sure of BOG though.

Quite remarkable I think so thanks and carry on the good work!”

Peter S, Hampshire

“A sensational evening yesterday, 3 Winners from 7 bets 13/2, 4/1 and 14/1 to add to the afternoons 2 winners at 9/2 and 10/1. You have been on fire. Top stuff, from the best tipster going!”

Nick, London

“One of the very few tipping services that has ever made me any money – and I’ve followed quite a few in my time. I wouldn’t hesitate to recommend it to anybody. And Kieran’s customer service is second to none.”

James D, Oxfordshire

“I’ve been a member of MVS for the last 6 months and I have to say I’m very impressed! I was sceptical at first as I only have access to 2 bookmakers due to account closures and restrictions. However, even with such a limited number of outlets for my bets, I’ve managed to make a profit of just over £11,500.

It’s taken some fairly aggressive growth in stakes at the end of each month to achieve but I am an experienced gambler and I’m comfortable with an aggressive strategy.

All I can say is, thanks very much!”

Neil T, Staffordshire

“You are a hero, what a night did a 10p (£15) combi accumulator at Chepstow tonight…paid £2757!!!!  Biggest win of my life! Get in … thank you so much”

Peter W, Scotland

“I have been using the MVS for the last 12 months and highly recommend it to anyone who is considering subscribing. There have been a couple of losing months but these have been more than offset by the good ones.  I won't go into precise figures but the initial subscription has LONG since been covered.

If you are willing to put in the effort this is a service that will reward you handsomely and I cannot recommend it highly enough.”

Tony M, Manchester

“Hi Kieran

Well done tonight, great selections. Made nearly £10k!!!! Yeeee haaaa!! Many, many thanks”

Peter W, Scotland (Yes, AGAIN!)

“As a cautious punter, and having suffered with burnt fingers in the past, I initially decided to paper trade but quickly became convinced of the validity of the method and have followed it very profitably since the turn of the year.  As I speak I’m currently sitting on a bank showing a healthy 150 point profit and fully expect that to grow further.

Any service offering those sort of figures is clearly not to be sneezed at but it’s not just the returns that are impressive.  Value is definitely the operative word here as the prices on offer if you act quickly upon receiving the advice are significantly higher than industry SP’s.  In fact, by my estimation, you’re beating the bookies around 70% of the time and if that’s not a recipe for staying ahead of the gambling game, then I don’t know what is!!

You do need to be in possession of a range of accounts to take best advantage of this but, since this service is aimed at the more serious (as opposed to just for fun) gambler, that shouldn’t be an issue.  It will also come in useful as I’m sure it won’t be long before a few of them decide to close you down for stealing their money!!

All in all a fabulous service, run by a nice guy and showing a very nice profit to level stakes with no crippling losing runs.  I’m certainly looking forward to it continuing and would have no hesitation in recommending it to others.

Keep up the great work Kieran.

David W, Essex

What the experts think about it:


So that’s the members, what about the proofing sites? On the Race Advisor site The Morning Value Service has produced nearly treble the profits of its next nearest rival since they started their proofing service in early 2013!

Secret Betting Club love the service so much that, after it being in their Hall of Fame year after year, they made it one of the premium services that they promote themselves – only a mere handful of services in their history make the grade!

The customers love it.

The experts love it.

I think we’ve established that The Morning Value Service is a very good tipping service indeed!

It’s one limitation, at least until now, has been that you need to be beside your PC at two specific times each day to grab the advised prices on the selections.

This hasn’t been a problem for its members as I made it very clear from the start of the service that members would need to be available at certain times to secure the advised prices.

It’s has, however, been a problem for the many people who have wanted to be part of it but have been unable to because of work or other commitments that limit their availability mid-morning and late afternoon.

That’s just one of the reasons that for the last 9 months, I’ve been working with one of the very best software developers in the country.

It’s taken a lot of time, effort and expense but we gradually systematised every stage of the selection process I use for The Morning Value Service, breaking it down into a series of hard and fast rules. That alone has taken months!

However, once we had completed that, the real work started – carefully building and refining a piece of software that replicates those processes exactly.

I’m proud to say that we have finally achieved it.

We’ve successfully created a ‘machine’ that exactly replicates my selection processes.

We’ve called it


The Value Machine





The Value Machine produces ultra-profitable value selections each day at the push of a button – and that button can be pushed by anybody.

The selection process that takes me hours to work through each day – and which have taken me half a lifetime to learn! – can now be carried out in seconds by ANYBODY, regardless of knowledge, experience or expertise!



Let me tell you a little bit more about how it works:

Every time you click the Run button on The Value Machine, it applies a set of complex selection criteria to every runner of the day before carrying out a detailed analysis of the live betting market to identify any runners at value prices.

The Machine then fires out the value selections with the price to take and the bookmaker/bookmakers offering that price. All you have to do is put the bets on with the bookies at the advised prices.


You don’t have to download or install anything – The Machine has been designed as a web application. All you have to do is login to a membership site, run the machine and pick up your selections!

You don’t even have to be on your PC – you can login to the site and run the machine from your tablet or even your phone.

Let me repeat just how simple it is to use ‘The Value Machine’


  • Log in to the members site
  • Click the run button
  • Place your bets where advised
  • Count your money at the end of the month!


There are also a number of ways you might choose to customise The Value Machine to make it suit your own betting preferences.


You like betting short prices?

Choose maximum and minimum price selections that the Value Machine will scan for


You’re restricted at Ladbrokes (for example)?

Choose which bookmakers you want included/excluded when you run your value scan


Want to spread your bets around?

Choose a minimum number of bookmakers that the value price is being offered by 


You don’t like betting multiple selections in a single race?

Choose a maximum number of selections per race that The Value Machine will identify


The Value Machine represents the next stage in the evolution of the Morning Value Service. We have taken the complex selection processes of The Morning Value Service, systematised them and replicated them in an easy to operate ‘machine’ that can be used by anybody at any time.


Here are just some of the things The Value Machine makes possible:


Replicate the incredible results of the Morning Value Service – if you secure access to The Value Machine, you will be able to replicate the results of The Morning Value Service yourself at the click of a button.


Improve upon those results!  - You may even be able to improve upon those results as The Morning Value Service uses value selections identified at 2 very specific times each day. With The Value Machine, you can run a scan at any time you like. And just as crucially, as many times as you like! You will find more bets that way - but at the same predictable level of value.

Which, in the long term, means greater profits!


Your Machine Doesn’t Need a Day Off  - It’s worth noting that I’ve never sent out tips on The Morning Value Service on a Sunday – all the profits generated were produced during a 6-day week. The Value Machine, however, doesn’t need a day off – nor does it take holidays!

Again, in the long term, this means greater profits!


Bet when you want, where you want - With the Value Machine, there is no need to be available to place bets at particular times each day. You simply run the software when you have a few moments and you don’t need to be sat beside your PC – access the value machine direct from your tablet or even your phone.

The Value Machine is the perfect value finding solution for users who are out of the house during the day and only get to grab a few minutes at odd times. Whenever you are available, The Value Machine will identify value price selections in seconds, at the click of a button.

As you can run The Value Machine whenever it suits you, you don’t face the issue of trying to secure a price at the same time as everybody else following a tipster. No more chasing a rapidly disappearing price!


Automate your record keeping - Another nifty feature that we’ve added to The Value Machine - Once you have backed a selection, you tick a box next to its name and it’s transferred to another record keeping area. That ensures that it won’t appear in subsequent Value scans and there is no danger of you backing it twice.

At the end of the day, The Value Machine, sorts those bets for you, works out the results and give you a running profit and loss total. You can then export your results to an excel spreadsheet, csv file or, on a big win day, even print them out if you like!

Detailed recording of all your bets is essential in putting your betting on a professional footing and The Value Machine has you covered.

This feature alone saves me a vast amount of time each month!



In short, The Value Machine is a piece of precision software that has been developed with great care and at great expense.

It enables anybody, even somebody with zero experience and little time, to find guaranteed value selections at the click of a button.


I believe it's a game changer


So What Do You Actually Get When You Secure Access To The Value Machine?


  • Easy Access Web Based Software (No complicated installations, compatibility issues or downloads) .
  • Profitable Horse Racing Selections identified whenever you click ‘Run’.
  • Detailed Advice about What Price to Take and With Which Bookmaker.
  • Software that can be customised to Suit Your Needs.
  • Automated record keeping.


Even more importantly, with The Value Machine, here are the things you don't have to do:


Spend years learning the intricacies of form study

Spend half your life trawling through racing result stats

Devote hours each day to analysing betting market trends and patterns


All of that is being done for you!



All you have to do is log in and click a button!



You get to piggy back my years of experience, hard work and betting know how  - adding regular, substantial sums to your back pocket without getting involved in any of the drudgery necessary to consistently find “value”

You get to piggy back on the months of hard work and thousands and thousands of pounds spent developing The Value Machine



There are, of course, some important points to take into account when considering this opportunity, both for your protection and mine. This software is designed for users who can take a professional attitude to their betting and are able to devote a bit of time and care to getting their bets on. You will need:


  • Access to a range of UK bookmaker accounts
  • A starting bank of sufficient points to cover the likely drawdowns of your preferred strike rate - based upon the prices of selections you will be concentrating on. This could be anything up to 300 points if you wish to bet in all price ranges
  • A professional attitude to your betting – you will be betting value selections and you need to get away from the mindset of ‘a winner at any price’


If that is more than you can commit to then, sadly, this opportunity will not be for you. We must go our separate ways with no hard feelings. However, if that sounds like you and you can exercise some basic common sense, please read on.


The other thing I have to make very clear is the limited nature of this offer.



I have to limit member numbers




The Value Machine uses complex and expensive data feeds. The company that provides the data has placed a limit on the number of times it can be accessed per minute. For this reason, I will only be able to allow a restricted number of members to come on board 


Therefore I feel it only right to warn everybody that I will be monitoring membership levels very carefully and reserve the right to close this offer, without prior warning, at any time.


I’m sorry to be so blunt about it but the data has to be protected.


Still with me? Good.



I like it, Kieran, How Much Is It Going To Cost me?


How much do you think it’s worth to have:


Access to Proven, profitable Value selections at a time (or multiple times) that suits you each day?

No ifs, buts or maybes – the selection, the price to take and the bookmaker to take it with?

Bragging rights in the pub when you regularly bag big price longshot winners?

Certainty that every bet you place is at a value price


And most importantly of all the peace of mind that comes with my cast iron money back guarantee:



Zero Risk 30 day Money Back Guarantee

If you are unhappy, for ANY reason, contact me within your first 30 days as a member and I will refund your money in full. No ifs, buts or maybes.




That's right, I’m that confident that you’ll be blown away by The Value Machine, I’m prepared to take all the risk – if you don’t like it, you get your money back. No quibbles, no questions. I don’t believe I can say fairer than that!

As this is a special offer promotion, please see the price of a subscription in the introduction at the top of the page.

All that remains is for me to thank you wholeheartedly for taking the time to read this letter and wish you the very best of luck with your future betting activities – whatever you decide. 

All the very best, 

Kieran Ward

The Value Machine