Dear Value Seeker,

Thank you for taking the time to read this letter.

This is an (extremely rare and short) opportunity to change your betting life forever.

It’s rare because I’ve only opened up spaces on this service a handful of times in its full 11 year profitable history - it’s almost always full and has almost never been advertised.

If you take up this opportunity today, I genuinely believe that...

You will have everything you need to make substantial profits from your betting in the coming years, whatever your current betting ability.

But first, allow me to back up a bit and tell you a little more about me and why you should take my word for anything.

My name is Kieran Ward and I’m a pro gambler, betting blogger and horse racing tipster. I’ve spent the last 20+ years making a substantial part of my living from pitting my wits against the bookmakers.

Betting is a fantastic way to make a living and it’s becoming increasingly important to have an independent source of income as the financial monsters of recession and inflation rear their ugly heads.

I love what I do - I make my living with no dreaded boss, no marathon commute, no tedious meetings and nobody but myself to rely upon.

I can tell you though, it's not an easy thing to do and it took me many long years of losing before I ever came close to turning a profit.

I know I'm not the only one who struggled for years in the betting wilderness.

I know many of you have been there too - and some of you may still be there.

Worst of all, if you’ve been at it a while, you can start to wonder if it can ever happen for you.

Will it forever remain an elusive goal? (and a very painful one at that!)

Maybe you’ve seen other people winning and wondered 'why not me?'

Wondering just what it is you’re doing wrong.

Most people think that successful, profitable betting is about constantly chasing winners.

However, in my experience, including 15 years spent in the betting wilderness, the truth is that chasing winners doesn’t work.

The most likely winner of any race is the favourite but try backing them blindly and see how far you get!

Despite proclamations to the contrary, how a horse performs on any particular day is in the lap of the gods. That's why chasing winners doesn't work - literally anything can happen in a race and no runner is a sure thing.

Or the thought of having a £1 on and winning £80,000 when you land the ‘Hail Mary’ multiple. The bookies LOVE to shout about the (very rare) occasions when that happens.

If you constantly chase the ‘jackpot’ win, you are destined for a frustrating and expensive time lining the bookies’ pockets.

In my more than a dozen years providing profitable betting advice, I’ve learned that there’s one important piece that people overlook repeatedly.

The piece that all successful bettors realise in the end - you need a way to identify value.

Value betting opportunities occur when the bookmaker has plain ‘got it wrong’ and is offering too big a price.

And that happens far more often than you would think.

You just need to know where and how to look...

Over the years, I have become an expert in finding an edge, in finding 'value bets' on horse racing multiple times per day.

With that in mind, please allow me to introduce:

A simple, old school, tipping service highlighting value betting opportunities on UK horse racing.

I'm not going to waste your time with all manner of hypey claims about The Morning Value Service - the plain unvarnished facts speak for themselves.

Over the past 11 years (how many services do you know of that have been running for 11 years?!), The Morning Value Service has made my small band of subscribers significant, life-enhancing profits!!

There are very few services (for that, read none!) that have proofed and proven profits across more than 65,000 bets and more than 11 years:

*Please note that every one of these selections has been proofed live to both Geegeez.co.uk and Smart Betting Club, two of the most trusted betting monitors on the internet. The results recorded here include both Account bets and Of Interest bets.

Let's see performance broken down by month:

* Service started 11-Jul-11
**Racing stopped due to pandemic

As you can see, we have plenty of losing months, even the odd losing quarter - I'm not trying to hide anything - anybody who tries to tell you they don't have losing periods is being, at best, economical with the truth.

I want anybody who joins the service to be in possession of all the facts and to realise that they will need to take a long term professional view.

It's only by 'zooming out', to see the performance over the long-term, that the complete picture can be seen.

Here's the annual breakdown of performance:

* Service started 11-Jul-11
**Racing stopped due to pandemic

Here you can see...

We've made a profit every year, for more than 11 years.

If you'd bet every selection to £20 stakes, you would have made a very nice tax-free profit of £111,016.58.

At £50 stakes, you would be looking at profits of £277,541.50.
 

If you were to join this service, those kind of profits are achievable in less than one hour’s “work” a day.

Would that leave you enough time to enjoy a few of the finer things in life?
Would that give you enough extra to enjoy that expensive hobby you’ve always fancied?
Or the little treats that you’ve never quite been able to make time for, or been able to afford?

Far be it for me to tell you how to spend your money. You’re considerably better qualified to do that than me. Suffice to say, I’m sure that kind of money would come in very handy!

And this isn't pie in the sky.

Every single bet during this period has been proofed to both Geegeez and Smart Betting Club - so what did they have to say about the service?

Geegeez have consistently recommended the service to their readers over the years.

Smart Betting Club did a full assessment of the service and, as a result, it became one of their ‘Hall of Fame’ services, something that only the very best services ever achieve.

Pete, the owner and head honcho at Smart Betting Club, had this to say:

As you can imagine, many customers have also had things to say about the service:

I think we’ve established that the Morning Value Service is well respected in the industry, loved by members and exceptionally profitable.

In a nutshell...

The Morning Value Service offers you a simple ‘just copy me’ way to easily, consistently find value betting opportunities.

So what do you get as a member?

When you become a member, you don’t have to concern yourself with:

I’ll be the one shouldering that burden.

All you have to do is follow me in!

You can “piggy back” my years of hard work, experience and betting know-how, adding regular, substantial sums to your back pocket with none of the drudgery involved.

If you've been around the block a few times, you may be wary, worried that this may be too good to be true.

Well, I want to level with you.

This service is NOT for everyone.

There are, of course, some important points to consider when taking out a subscription. Both for your protection and mine. This service is designed for members who can take a professional attitude to their betting and are able to devote a bit of time and care each morning to getting their bets on.

If that is more than you can commit to then, sadly, this opportunity will not be for you. We must go our separate ways with no hard feelings. However, if you can give me a maximum of one hour a day and some common sense, then you may be right for this opportunity.

If you are right for this opportunity, I want to make it as easy as possible for you to take advantage. So I'm offering something special to make your decision even easier.

How many times have you joined tipping services that promised the earth, then completely failed to deliver?

I’ve joined plenty myself and I’m sure you have too. Unfortunately, the betting world is full of them. Big claims, no substance.

This is very different.

I’m so confident that these selections will make money that I’m prepared to offer what I believe is an absolutely unprecedented...